A UX Designer - Harmonising Creativity and Logic.

Hi, I am Apoorva a UX Designer and an HCI Researcher. I currently Lead the design of AI and Voice UX at Jaguar Land Rover in the UK.

Explore samples of my work.

Featured Projects

Designing the "Hey Land Rover !" and "Hey Jaguar !" experiences.

Users: Drivers and Passengers

Keywords: Driver Distraction, Natural Language Processing, UX Design, Visual Design, AI, Human Machine Interface

JLR : 2022 - Present

UX Design and Research to help reduce driver distraction by nudging users to use voice across features.

Users: Drivers and Passengers

Keywords: Driver Distraction, Natural Language Processing, UX Research, A/B Testing, AI, Human Machine Interface, Stakeholder Management

JLR : 2022 - Present

A UX Design Sprint

Users: Transportation Engineers and Planners

Keywords: UX Design, UX insights, Benchmarking, Concepts, Ideation, Wireframes, UI components, Design System

1 week Design Sprint, 2022

The story of the Mic Interaction on a Keyboard Screen (Coming Soon)

Users: Drivers and Passengers

Keywords: UX Design, User Testing, UI Design, Driver Distraction, Design for Vehicle in-motion, Voice UX, Prototyping

JLR : 2022 - Present

A Chef Discovery and Messenger Application for Local Communities (Coming Soon)

Users: Local Chefs and Individuals

Keywords: Mobile UI, UX Design, Prototyping, Community Centric

GOOGLE UX Certificate : 2022

Users: VR players, VR enthusiasts

Keywords: Co-Creativity, UX Research, HCI, VR, Human-AI Interaction

MSc Thesis Individual Project : 2022